Seth’s Blog: “So what that all scientific data is on one side of an issue? So what if your service is half the price and better? So what if your candidate will govern better or your environmental solution is better than your competitors? ... Truth is not marketing (though sometimes marketing with the unvarnished truth is a great story), and humans are far more likely to engage and embrace and believe marketing than they are to believe the truth.”

Something to consider the next time you try to convince your stakeholders that the project you’ve come up with is the right one at the right time in the right place for the right cost…